The short version
- Snapchat will stop recommending entirely AI-generated videos in its Spotlight feed, favoring human-made content instead.
- Other platforms like YouTube and LinkedIn are implementing similar measures to combat low-quality, repetitive artificial content.
- Industry leaders warn that unchecked AI generation could degrade user trust and create a race to the bottom in content quality.
Snapchat has announced it will cease recommending wholly AI-generated videos in its popular Spotlight feed, joining a growing industry effort to curb the spread of artificial content. The company stated that such material is often low-quality and repetitive, failing to meet user expectations for authenticity. While Snap will still allow AI-enhanced or edited content, it aims to prioritize human-created media to maintain engagement and trust among its user base.
This move follows similar strategies from YouTube, LinkedIn, and Substack, which have recently unveiled tools and policies to detect and limit fake writing and images. LinkedIn has introduced a reporting button for users to flag AI-generated posts, while YouTube has updated monetization rules to exclude generic, template-based videos that are easily produced by generative tools. These changes reflect a broader concern about the proliferation of 'AI slop' across digital platforms.
Industry executives argue that rewarding inauthentic content undermines the value of online interactions. Substack’s CEO noted that it is becoming increasingly difficult to distinguish real from fake content, with some research suggesting up to 40% of social media writing may be AI-generated. By restricting recommendations and monetization opportunities for artificial content, platforms hope to preserve the integrity of their ecosystems and prevent a decline in overall content quality.
Sources behind this briefing
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- BBC Business↗Snapchat joins other popular platforms in fight against 'AI slop'
